Our industry is a fiercely competitive one. So how is it that Enterprise has remained ahead of the pack for so many years? It all started in the lower level of a St. Louis car dealership back in 1957. Enterprise founder Jack Taylor and a handful of his co-workers started a one-shop rental car company based on a simple philosophy. "Take care of your customers and employees first, and profits will follow." Our business model is a direct result of Jack Taylor's simple, but powerful, belief and of how that belief relates to customer satisfaction, employee development, fleet growth, and profitability. Following this model has enabled us to achieve revenue and income growth every year since our inception. Our Business Model We hire smart, motivated individuals and teach them to run a business by delivering exceptional customer service. Completely satisfied customers come back — and they tell others about us, naturally growing the base of each of our local operations. As each business grows, the company opens more branches and creates new opportunities for our employees. Career advancement is tied not only to fleet growth, profitability, and employee development but also to quality customer service. As our employees advance within our system, the company's growth drives their financial rewards and continues to attract more top talent.